Social Media and the Formation of Artistic Value in the Digital Presentation of Contemporary Plastic Art

Abstract

   The study examines the role of social media and the Formation of Artistic Value in the Digital Presentation of Contemporary Plastic Art, based on the analysis of two artistic case studies using theoretical indicators. It aims to reveal how social media influence the formation of artistic value in digital art presentation. The research shows that artistic value is no longer confined to traditional aesthetic standards or critical evaluation, but is produced within a network of digital interactions involving the artist, the audience, and the platforms. The audience actively participates in guiding and reproducing the work, transforming the art display experience into an accumulative and dynamic process based on real-time interaction and digital engagement. This reflects a redefinition of the relationship between the artist, the audience, and technology, demonstrating that artistic value in digital spaces is not fixed but socially and technically produced. The study confirms that social media platforms can function as productive tools for generating beauty and value, rather than merely serving as channels for display and communication.